Redesigning what a business can be

Studio Pirajá is a creative lab for transformation — a place where businesses break free from vicious cycles and are reimagined with beauty, soul, and purpose.

Beautiful by design

Society and technology are always changing. But beauty is eternal.

To remain relevant, your business should be fulfilling more than a function — it should be creating meaning.

And a meaningful experience can only be created with beauty at the core.

A business without beauty is just noise.

Turning loops into leaps

We are the creative force behind bold business transformations.

They saw what we saw — and trusted it

The spark of a new (ad)venture

Bruno De Paoli founded Studio Pirajá in Palo Alto, California, to dive deep into brand, product, and experience design.

In the last 15 years, Bruno co-created innovative companies with a spark of soul and a whole lot of borogodó. He was a founding partner and Head of Marketing & Digital Business at XP Inc., as well as CEO of InfoMoney. During this time, he lead a series of innovations in brand marketing, digital products, and content that laid the foundation for transforming XP into one of Brazil’s most valuable brands.

  • Bruno De Paoli

    CEO

  • Pedro Ipanema

    HEAD OF MARKETING & SALES

  • Marcus Sulzbacher

    ART DIRECTOR

  • Yuri Samico

    HEAD OF PROJECTS

  • Bruno Lamenza

    HEAD OF CONTENT

  • Miguel Petkovicz

    SKIIPPER E SYSTEM ENGINEER

Where your future takes root

Located in Rio de Janeiro, Brazil, our studio is the perfect space to create, iterate, explore and unleash the full potential of any company.

Co-Creating the Future of

is the first premium club where members embark on a carefully crafted collection of adventures made to reconnect them with the essence of life.

Wellness isn't an appointment.
It's a way of living.

It's not about growth.

It's about greatness.

A lot of businesses aim to be big, but very few dare to be beautiful.
Which one do you want to build?